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SEM / PPC Course Outline

Duration: 12 Lectures “3 days a week basis

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·         Introduction to Pay Per Clicks (Google AdWords)

·         PPC Metrics

·         Google AdWords Advertising

·         Keyword, Research and Creating Campaign

·         Keywords Types

o    [Exact Match]

o    “Phrase Match”

o    Broad Match

o    +Modified Broad

o    -Negative

·         AdWords Account Creation, Set-up and Campaign Management

·         Google Analytics

·         Keywords

·         Ad Group

·         Ad Network

o    Search Network

o    Display Network

·         Campaign

o    Manual CPC

o    Enhanced CPC

o    Maximize Clicks

o    Maximize Conversion

·         Time Zone

o    Campaign Days Management

o    Campaign Time Management

·         Ad Management

o    Creating Ads

o    Negative Keywords

o    Ad Extension

§  Site-links

§  Call

§  etc.

·         Dynamic Ads

·         Campaign Enabling / Disabling

·         Overview Dashboard

·         Irrelevant Searches Removal

 

Duration : 1 Month
3 Days a Week ( Thursday , Friday and Saturday )

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Contact Info

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  • Phone: +92-42-5892806 / +92-42-35742801
  • Mobile: +92-333-4224186 / +92-312-9179917
  • Email: info@unique4it.com